Elvira Marco joined AC/E as Director General in March
2012. She holds a law degree from the Universidad
Complutense in Madrid and a degree in political and
business science from the Universidad Autónoma in
Madrid, and completed the directors’ programme (PDG) at
the IESE Business School. She has vast experience in
directing cultural and external projection programmes and
is a regular contributor to publications and seminars.
From 2007 to 2012 she worked with the IESE Business
School on the design of the Cultural Institution Management Programme,
developed on the basis of research into the national and international cultural
sector. Some of the initiatives in which she has taken part as an independent
advisor are the Citizens’ Initiatives Pavilion at Expo Zaragoza 2008 and the Madrid
Pavilion at Expo Shanghai 2010.
From 2000 to 2006 she was Secretary General of the Sociedad Estatal para la
Acción Cultural Exterior, having previously held the post of Director of Programmes
at the Sociedad Estatal para la Conmemoración de los Centenarios de Felipe II y
Carlos V (1998–2000).
Publications:
Retos de nuestra acción exterior: Diplomacia Pública y Marca España, Ministerio
de Asuntos Exteriores y de Cooperación, 2012.
El Discreto Encanto de la Cultura. Nuevas Estrategias para la proyección exterior
de la cultura, Elvira Marco and Jaime Otero (eds.), Editorial Ariel, 2012.
When Business Meets Culture, B. Muñoz-Seca and J. Riverola (eds.) Palgrave
2011.
Arte y Eficiencia, B. Muñoz-Seca and J.Riverola (eds.) EUNSA 2011.
Articles: ‘Una mirada al sistema británico de relaciones culturales internacionales:
acción cultural exterior y diplomacia pública’ ARI No. 34/2008, Real Instituto
Elcano de Relaciones Internacionales; ‘La colaboración público-privada en la
proyección cultural exterior’ DT 3/2010 Real instituto Elcano de Relaciones
Internacionales. ‘La transformación de la diplomacia cultural española’, Política
Exterior No. 134 - March–April 2010
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