Brand Guidelines

Brand Guidelines
Corporate Brand Guidelines
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NEORIS Brand Guidelines
Table of contents
Visual identification system
Positive logotype in color
Negative logotype in color
Possible uses of logotype components
Black and white adaptation of logotype
Single-color version
Chromatic system
Bans on brand logo use
Typographical font system
Minimum white/ Minimum reduction
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01.
Visual identification system
Corporate Brand Guidelines
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Visual identification system
Main version of the brand logo:
Color logotype with tagline
Color versions, whether positive or negative,
are optimal applications of the logotype that
best represent the brand as they are
reproduced with corporate colors.
The version shown below should always be
used on a full white background.
Corporate Colors:
Pantone Blue 281
Pantone Red 185
Pantone Process Black
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Visual identification system
Negative version of the brand logo:
Color logotype with tagline
The logotype with corporate colors can also
be reproduced as a negative image.
This is the logotype on a corporate blue
background.
Corporate colors:
Pantone Blue 281
Pantone Red 185
White
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Visual identification system
Possible uses of logotype
components
The brand logo is made up of two elements:
logotype and tagline.
The optimal application of the brand logo
includes both elements, but it may be used
without the tagline.
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Visual identification system
Black and white adaptation of
the logotype
The logotype may be reproduced in black
and white for application in graphic media
such as newspapers.
It may be adapted to a gray scale, where the
red corporate color in the tagline is replaced
by 35% gray. The logo, which is blue in the
color version, remains in black.
Colors:
Pantone Process Black
Pantone Process Black 35 %
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Visual identification system
Reproduction of the logotype in a
single color on non-corporate
colored backgrounds
If the brand logo must be reproduced in a
single color, the color will be corporate blue
(Pantone 281 CV).
The situation may arise in which the brand
logo is reproduced on third-party material.
In this third-party case, the ruling element
will be this material. As a result, its colors
will have an overall presence, and NEORIS
will assume a secondary presence
(third-party brochures, web sites, etc).
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If the use of corporate blue is not possible,
the brand logo will be fully reproduced in
black or white, depending on the shade of
darkness of the background color.
If the brand logo must be implemented on
non-corporate colors, the single-color,
corporate blue version can only be used on
light gray backgrounds (less than 20%). In
other cases, full white or black will always be
used. (See page 10 regarding bans on brand
logo use.)
Visual identification system
Chromatic system
The system is made up of primary and
subordinate colors.
These equivalents have different composition
percentages
Corporate or primary colors include Pantone
Blue 281 CVC and Pantone Red 185 CVC,
but blue is the primary color. Red must be
used in the tagline or at least as a slight
accent, with a high degree of discretion in
some materials.
Corporate colors are used in the logotype
and in most corporate materials. Subordinate
colors are only used as supporting colors
in some corporate materials. Subordinate
colors should occupy a very small
percentage of emphasis in relation to
corporate colors. Subordinate colors can
be used as supporting colors or as accents
in materials that require a special distinction
from corporate colors.
Corporate colors may be reproduced on
diverse material with different media.
Pantone shades have equivalents in fourcolor reproduction (CMYK) and RGB (screen
colors).
Corporate colors
Complementary colors
PANTONE Colors
Corporate Blue: Pantone 281 CVC
Corporate Red: Pantone 185 CVC
Complementary Blue: Pantone 653 CVC
Four-color reproduction colors (CMYK)
Corporate blue:
C:100
M: 65
Y: 0
K: 38
C: 0
M: 91
Y: 76
K: 0
Complementary blue: C:95
M: 66
Y: 14
K: 4
#002868
#003366 (web safe)
#E8112D
#FF0033 (web safe)
Complementary blue: #00487B
Corporate Red:
Screen colors (RGB)
Corporate blue:
Corporate Red:
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Visual identification system
Bans on brand logo use:
The effectiveness of the corporate image
depends on the proper use of application
standards. However, it is important to take
note of the most frequent improper uses of
the brand’s visual identification.
The brand tagline should not exceed
the length of the word NEORIS.
The brand logo may not be printed
in non-corporate colors.
The brand logo may not be enclosed
inside demarcating borders or outlines.
The brand logo may not have any
demarcating squares or lines.
The brand logo may not be
reproduced on a textured background.
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The following are examples of nonpermitted uses of the NEORIS brand logo:
Visual identification system
Typographical font system
All text produced in and for the Corporation
(letters, notices, etc) must belong to the
typographical font Helvetica Neue and its
variants: 25 Ultralight, 35 Thin, 45 Light,
65 Medium.
In Internet applications, specifically html text,
the Verdana font with the same variants will
replace the Helvetica font.
Helvetica Neue
25 Ultralight
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 123456790 ?¿&$@ç%()¡!- _"
35 Thin
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 123456790 ?¿&$@ç%()¡!- _"
45 Light
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 123456790 ?¿&$@ç%()¡!- _"
65 Medium
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz 123456790 ?¿&$@ç%()¡!- _"
9 pt
25 Ultralight
35 Thin
45 Light
65 Medium
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
11 pt
25 Ultralight
35 Thin
45 Light
65 Medium
14 pt
25 Ultralight
35 Thin
45 Light
65 Medium
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
NEORIS es una empresa líder en soluciones de eBusiness.
CORPORATE BRAND GUIDELINES
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Visual identification system
Minimum free space required
around the logotype/Minimum
reduction/Company signature
The logotype is designed to act effectively
in any environment, but for proper
representation, free space must be left
around its perimeter. The clarity of the
message depends on this free space, to
help avoid unwanted “visual contamination”.
unit of measure: 25% of the height of the box
100% height
The logotype may be reproduced on any
scale, but for optimum representation it
should not be reduced beyond that of these
versions.
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