Claudia Gómez-R.

Claudia Gómez-R.
Associate Professor – Colegio de Estudios Superiores de Administración CESA
[email protected]
BS in Industrial Engineering, MSc in Organizational Management with a
Specialization in Marketing. 25 years of experience in marketing, sales,
organizational management and training at the senior management level, especially
in areas related to the real sector (food and non-food, industrial products and
business services), distribution channels (food retail, home improvement retail and
drugstore retail), mass consumption products (health and beauty, home
improvement, leisure and information) and services (education, managerial
consulting, market research). Currently she works as an Associate Professor at the
CESA School of Business in Colombia, and is the chairman department of marketing
for the undergraduate program.
Research interests and publications:
The focus are on sensory marketing, museum and cultural marketing, client
retention in B2B, emotional salary and employer branding.
Publications:
Conference Publication
 Gómez, Claudia & van der Woude, David. (2013, Junio 26 al 30). Visitors and Sensory Marketing in Heritage Museums in
Bogotá. AIMAC 2013 – Universidad de Los Andes Digital Memories 1 DVD AIMAC 2013 – Universidad de Los Andes Bogotá
470 – 478 http://aimac2013.uniandes.edu.co/
 Gómez R., C., (2010, Noviembre). El salario emocional como herramienta para retener cliente interno. Asociación
Colombiana de Facultades de Administración – ASCOLFA Memorias Evento: XLV Asamblea Cladea 2010, PP.: 1–16:
CLADEA – ASCOLFA. Cartagena de Indias, Colombia 978-958-99621-5-2
http://www.ascolfa.edu.co/cladea2010/memorias_cladea2010/index.html
Articles in Academic Journals:
 Claudia Gómez Ramírez, Mario Andres Manzi Puertas, Tatiana Galindo Becerra. (2014, Jul-Dec). El scent marketing: una
revisión bibliográfica - Scent marketing: a bibliographic review. Revista científica Pensamiento y Gestión. No.37 pp. 214- 254.
ISSN 1657-6276 http://rcientificas.uninorte.edu.co/index.php/pensamiento/article/viewFile/7027/6426
 Gómez Ramírez, Claudia. (2012, septiembre-diciembre). La identidad olfativa: una estrategia invisible y silenciosa - The
Olfactory Identity: An Invisible and Silent Strategy. “Revista Virtual Universidad Católica del Norte” No.37. Páginas 156-179.
ISSN 0124-5821 http://revistavirtual.ucn.edu.co/index.php/RevistaUCN/article/view/392
 Gómez Ramírez, Claudia y Mejía Álvarez, Jorge. (2012, julio-diciembre). La gestión del marketing que conecta con los sentidos
– The market management wich connects with the senses. Revista EAN No. 73. Páginas 168-183. Bogotá. ISSN 0120-8160
http://kuage.ean.edu.co/index.php?option=com_content&sectionid=article&id=463&lang=es
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Gómez Ramírez, C., (2011, Diciembre). Retención de clientes en agencias de eventos - Client Retention
in Events Agencies. Revista Palabra Clave No.1 V2. Páginas 325-342. Bogotá. eISSN: 2027-534X - ISSN: 01228285 http://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/1987/2528
Gómez Ramírez, C., (2011). Conceptos estratégicos para agencias de relaciones públicas en Colombia - STRATEGIC CONCEPTS
FOR PUBLIC RELATIONS AGENCIES IN COLOMBIA. Revista Criterio Libre. No. 14 V9. Páginas 161 - 180 Bogotá, Colombia ISSN
1900-0642.
http://www.unilibre.edu.co/CriterioLibre/images/revistas/14/art6.pdf
Book Chapter: Echeverri, L., Restrepo, M. & Gómez-R, C. (2015, July). “El CESA como marca” in: El CESA, teoría y práctica, Edition:
1, Chapter: 5, Publisher: Editorial CESA, Editors: Correa JS, Murillo J, pp.149 – 190
ABSTRACT: Brand study: since the beginning throughout its 40 years of evolution. What it means, what it represents and it's
impact on the community
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Claudia Gómez
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Claudia Gómez R.
klaudia.gomez
Claudia Gómez-Ramírez