Casos de éxito - OTRI - Universidad de Sevilla

Experiencias y
Recommendaciones.
Caso de Éxito WeLive
(@weliveproject)
Jornada Informativa – Horizon 2020. Reto Social 6: “Sociedades
Inclusivas, Innovadoras y Reflexivas”. Call 2016-2017
20 de Noviembre 2015, Universidad de Sevilla
Jorge Pérez Velasco (@jpervel). TECNALIA R&I
WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Agenda
• Introducción a H2020.
• Aspectos a tener en cuenta.
• Claves y recomendaciones para hacer una buena
propuesta
• WeLive: Contexto de participación en
convocatoria INSO-1: ICT-enabled Open
Government
• Conclusiones
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Introducción a H2020
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H2020 - Introducción
A BIGGER, SIMPLER and SMARTER plan to get good ideas to
market faster, boost economy, create jobs and improve life.
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Aspectos a tener en cuenta
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Nuevos tipos de convocatorias y propuestas
• Calls are challenge-based, and therefore more open to
innovative proposals
– Calls are less prescriptive - they do not outline the expected solutions to
the problem, nor the approach to be taken to solve it
– Calls/topics descriptions allow plenty of innovative solutions
• There is a greater emphasis on impact
– Applicants are asked to explain how their work will contribute to bringing
about the described impacts
• There is more emphasis on innovation
– Horizon 2020 supports all stages in the research and innovation chain
including non-technological and social innovation and activities closer to
the market
• Proposals may bring together different disciplines,
sectors and actors to tackle specific challenges
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European Union
Innovation Union
• A balanced approach to research and innovation
– not only limited to the development of new products and services on the
basis of scientific and technological breakthroughs
– but also incorporating aspects such as the use of existing technologies in
novel applications and continuous improvements
• Activities closer to the market emphasise the widest
possible use of knowledge generated by the
supported activities up to the commercial exploitation
of that knowledge
• There is a particular emphasis on activities operating
close to the end-users and the market, such as
demonstration, piloting or proof-of-concept
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Claves y Recomendaciones
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Excelencia: Claves y Recomendaciones (I)
• Leer toda la documentación asociada al topic.
• Plantear solución innovadora y ambiciosa, acorde a los
objetivos de la convocatoria y creíble.
• Identificar proyectos relevantes de anteriores
convocatorias. Qué proponen y qué partners hay?
• Crear una excelente introducción. “Enganchar”
– Las dos primeras páginas de la propuesta y el abstract son críticos
• Elaborar los objetivos del proyecto cubriendo todos los
aspectos de la convocatoria. Deben ser medibles!
– Dividir objetivos en: técnicos, sociales y económicos.
– Alinear objetivos con milestones y KPIs
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Excelencia: Claves y Recomendaciones (II)
• Cuidar la estética y legibilidad de la propuesta: usar
tablas, diagramas atractivos, resaltar ideas claves…
• Hacer explícita la evolución sobre proyectos de I+D+I
previos donde se ha alcanzado un determinado TRL.
• Identificar el salto en el TRL que se va a conseguir.
• Identificar al Usuario final (co-creación)
• Diferenciar y posicionar claramente la propuesta con
respecto a proyectos anteriores. Avance respecto a SoA
• Demostrar el proyecto en localizaciones
suficientemente representativas del entorno europeo.
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Impacto: Claves y Recomendaciones
• Impacto bien descrito, coherente y cuantificado.
– Hacer referencia a los objetivos del topic y WP.
• Identificar claramente los stakeholders y cómo se
beneficiarán.
• Elaborar un plan de negocio inicial, identificando el
posicionamiento, mercado obj., mapa de valor y SWOT.
• Se valora la presentación del plan de explotación
conjunto e individual y gestión de los IPR.
– Identificar los assets, cómo y quién los va a explotar.
– Asegurar la sostenibilidad del proyecto una vez concluido.
• Estrategia de difusión estándar pero ser concreto en las
acciones. Apoyarse en redes internacionales
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Implementación: Claves y Recomendaciones
• Consorcios bien balanceados
–
–
–
–
Capacidades tecnologicas complementarias.
Balance entre universidad, RTOs y empresas (SME y large).
Distribución geográfica.
Coordinador capacitado y con liderazgo.
• Ser concisos en la redacción del Work Plan.
– Cada tarea con un entregable. Gustan los procesos iterativos.
• Elaborar un gantt describiendo las fases del proyecto, y
un pert mostrando dependencias entre WPs.
• Diferenciarse en la estructura de gobierno.
• Muy importante incluir tabla de gestión de riesgos,
planes de contingencia y KPIs
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Contexto de participación en INSO-1
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Todo comienza en el 2008…
Foco de la colaboración: Concepto “Urban Mobile PROSUMER”
Location-aware
services
Open
Government
Urban Apps
+Ideas
(H2020-INSO, 2015)
Basic
Research
(ITEA2, 2009)
(Cénit, 2008)
New R&D
Activities
(H2020, others)
(FP7-GALILEO, 2008)
(CIP ICT-PSP, 2013)
Time
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(+New activities: trials,
demos, etc.)
Market
impact
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Ejemplos: WeLive
2015
2018
• H2020-INSO. Call – New Forms of Innovation
• INSO-1: ICT-enabled Open Government
• “A neW concept of pubLic administration based on citizen
co-created mobile urban services”
• Budget: 3.3 M€ (3 M€)
• Excelente puntuación (15/15) y mejores comentarios (1ª en
el ranking) Involucración usuario final.
• Proceso relativamente rápido (en comparación con FP7)
• Tras la evaluación, fase de negociación via on-line (3
meses). Ser muy cuidadosos para evitar errores.
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Qué se entiende por co-creation… (I)
Challenge: Overcome the crisis and to find untapped
sources of growth and employment
Call - New forms of
Innovation (INSO-1)
By creating an open
government context
empowering citizens and
businesses to directly
participate/collaborate in the
services design, production
and delivery.
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Call – Co-creation for
growth and inclusion
Encourage collaboration
between actors through cocreation by engaging citizens,
users, academia, PA,
businesses… in processes that
span from identifying
problems to delivering
solutions.
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Qué se entiende por co-creation… (II)
SUSTAINABILITY
“Do more with less”
Put NEW ACTORS
into the loop of
Public Services
delivery
REUSE RESOURCES
“Do the right things”
“Do more and better with less”
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¿Por qué “Citizen-empowered inclusive
Cities”?
La ciudad de hoy como ECOSISTEMA DE SERVICIOS
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¿Por qué “Citizen-empowered inclusive
Cities”?
Construir Ciudad
Co-crear Ciudad
Ciudadano
Ciudad
C3 = Citizen-Centred Cities
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Sobre WeLive…¿Qué propone?
Transform the current e-government approach into…
WeLive Open and Collaborative Government Solution = Wegovernment + t-government + I-government + m-government
We-
t-
l-
m-
All stakeholders
are treated as
peers and
prosumers
Providing
Technology tools
to create public
value
To do more with
less by involving
other players
Utilisation of
mobile tech. for
public services
delivery
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Sobre WeLive…¿Cómo? (I)
A novel We-Government ecosystem of tools (Live) that is
easily deployable in different PA and which promotes coinnovation and co-creation of personalised public services
through public-private partnerships and the
empowerment of all stakeholders to actively take part in
the value-chain of a municipality or a territory
Open Data
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Open Services
Open Innovation
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Sobre WeLive…¿Cómo? (II)
Stakeholder Collaboration + Public-private Partnership
IDEAS >> APPLICATIONS >> MARKETPLACE
WeLive offers tools to transform the needs into ideas
Tools to select the best Ideas and create the B. Blocks
A way to compose the Building Blocks into mass market
Applications which can be exploited through the
marketplace
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Conclusiones…
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Al final todo se reduce a…(I)
– Monitorizar y seleccionar la convocatoria de forma
cuidadosa. No intentar que nuestra idea encaje.
– Estudiar muy bien el topic y documentación:
challenge, scope, type of action, impact expected.
– Proponer ideas innovadoras (No reinventar la
rueda) y ceñirse a líneas de investigación en marcha
– Contrastar ideas con los Project Officers y NCP. Que
conozcan el proyecto de antemano puede ayudar
– Elaborar un abstract que responda al texto de la
convocatoria y que “enganche” a los revisores.
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Al final todo se reduce a…(II)
– Pensar y formar un consorcio (TEAM) adecuado que
cubra toda la cadena de valor.
– Apoyarse en quiénes “ya saben” del proceso.
Correcta elección del coordinador.
– Planear la escritura con tiempo y distribuir el
trabajo. Redacción “profesional” es un MUST
– Mucho esfuerzo y asegurarse que los demás socios
también lo hacen. IMPACTO es fundamental
– Enviar la propuesta, relajarse, confiar en el sistema
de evaluación, tener un poco de suerte y también
rezar…
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Al final todo se reduce a…
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Muchas
gracias!!
www.welive.eu
Síguenos en…
@weliveproject
www.facebook.com/weliveproject
Jorge Pérez Velasco
Project Manager
[email protected]
División ICT-ESI, TECNALIA
WeLive: A neW concept of pubLic administration based on citizen co-created mobile urban services
Anexo I - TRL
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