BrandZ™ ToP 50 MoSt VaLUabLe LaTIN aMerican
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18 BrandZ™ Top 50 Most Valuable Latin American Brands 2014 BrandZ™ Top 50 Most Valuable Latin American Brands 2014 BrandZ™ Top 50 Most Valuable Latin American Brands 2014 # Brand Brand Value (US$ Mil.) 2014 1 2013 Brand Contribution Index 8,025 6,620 4 Brand Value Change 2013-2014 21% # 14 Beer 2 7,055 6,084 6,520 4 8% 15 5,308 5,611 4 8% 16 4,177 6,577 2 -19% 17 4,107 5,492 2 -24% 18 3,625 3,537 5 16% 19 3,281 2 11% 20 3,585 3,803 3 -6% 21 3,565 3,903 3,477 5 -9% 22 3,446 2,301 4 51% 23 3,426 5,137 1 -33% 24 4 -1% 28 3,175 3,097 3,058 3,632 2,768 3,274 2,804 2,992 2,687 2,608 2,494 4,454 1 -23% 25 3,376 4,006 Financial Institutions 2 2,486 3 -13% 29 26 2,466 Food 2013 2,457 2,466 3 Brand Value Change 2013-2014 0% # Brand 40 2,365 2,487 2,236 2 12% 30 4 4 -5% 41 31 3,707 4 0% 32 1,630 4 -40% 42 3 -1% 43 -6% 33 1,545 2,091 1 -16% 44 1 35% 34 1,540 1,401 5 16% 45 3 30% 35 1,379 1,272 2 21% 46 3 -12% 36 1,262 1,636 3 -6% 47 2 59% 37 1,932 1,182 1,281 4 8% 48 29% 38 1,145 1,558 4 -19% 49 2 24% 39 1,109 Retail - 3 N/A 1,010 4 8% - 5 N/A 1,465 2 -28% 1,095 3 -5% 1,036 2 -3% 992 3 0% - 4 N/A - 2 N/A 1,248 4 -25% - 3 N/A 1,094 1,076 1,058 1,037 1,005 988 987 969 932 Retail - 2 N/A 50 931 Communication Providers 1,284 3 -11% 1,187 2 -7% Beer 1,933 1,103 Financial Institutions Food 4 2013 Retail Retail 1,567 2014 Financial Institutions Financial Institutions 2,976 Brand Value Change 2013-2014 Brand Contribution Index Food Financial Institutions 2,066 Peru Financial Institutions Energy 2,034 Mexico Retail Beer 2 Brand Value (US$ Mil.) Colombia Beer 2,084 2,094 1,759 Chile Beer Financial Institutions -7% Brazil Retail Cosmetics Retail -16% 2014 Brand Contribution Index Financial Institutions 3,006 3,009 2,748 Brand Value (US$ Mil.) Beer Financial Institutions Communication Providers 13 3,204 Food Energy 12 3,181 Brand Financial Institutions Retail Beer 11 27 Industrial Beer 10 -44% Retail Beer 9 1 Financial Institutions Communication Providers 8 5,762 Airlines Retail 7 3,252 # Communication Providers Financial Institutions 6 2013 Brand Value Change 2013-2014 Financial Institution Communication Providers 5 2014 Brand Contribution Index Energy Retail 4 Brand Value (US$ Mil.) Energy Beer 3 Brand Argentina 19 Source: Millward Brown Vermeer and