Subject Line: Why Good Copywriters Are In Demand Dear <firstname> , Firstly, congratulations for being my subscriber. In these emails, you will discover why copywriting skills are such powerful tools when it comes to pulling in the sales and subscribers! So what really is copywriting? Some define it as a sophisticated form of communication with an express purpose, typically targeted at companies or people who can make buying decisions. Copywriting is used to market and promote products and/or services and entice people to take action, in this words sign up for an activity or make a purchase. Businesses know that consumers make buying decisions based on a mixture of facts, emotions and most of the time, emotions dominate their decisions. And because good copywriters know how to trigger consumer buying emotions with the right words, they will always be in demand, and in some cases, paid huge sums of money for their work! Top notch copy writers know how to do the following by hard: Capture attention, engage the reader, stir up emotions then prompting that person into making a purchase decision or other kinds of actions. As we go along this little email tutorial, remember the above points by hard and you might have ideas on crafting copy of your own for your online business! To your copywriting profits, Your Name
