RADIO COPY:

1
Make Money with your Voice by Maya León-Meis from Voice Productions International - [email protected]
CLIENT: SUBWAY RESTAURANTS (021-DENVER)
RADIO COPY :60
SPOT NAME: ANNIVERSARY GIFT
Literal back translation
WOMAN: (accusatory)
Edward? You’ve been down to that Subway
Restaurant every night …What’s going on?
ED: (apprehensive) Nothing.
WOMAN: Is it the $2.49 daily special?
WOMAN: (accusatory)
Juan? You’re going to Subway Restaurant
every day… What’s going on?
JUAN: (apprehensive) Nothing.
WOMAN: Is it the $2.49 daily special?
Spanish version
WOMAN: (accusatory)
¿Juan? Estás yendo al restaurante Subway todos
los días ¿Qué está pasando?
JUAN: (apprehensive) Nada.
WOMAN: ¿Es el especial diario de $2.49?
ED: (more apprehensive) Nope.
WOMAN: Then what is it?
ED: (begins sheepishly, then excited)
Ok, I’ve been playing the GET AWAY AND
PLAY INSTANT WIN GAME at Subway
Restaurants. We can even win an all inclusive
trip to Mexico at El Cid Hotel and Marina in
Riviera Maya or trips to any FRONTIER
AIRLINES DESTINATION. I’ve already won
us a ton of food prizes!
WOMAN: (relieved and romantic)
Oh Ed! (admissive) I’ve been going to the
Subway Restaurants too… and guess what?
…we’re going to MEXICO!
ED: (really excited as ED can get) I LOVE
YOU—and SUBWAY RESTAURANTS!
ANNOUNCER: Fly into a participating
Subway Restaurant and play the GET AWAY
AND PLAY Instant Win Game.
No purchase necessary. Open only to legal
residents of Colorado, who are 18 years of age or
older. For Official Rules, call 1-800-294-1222 by
8/4/06. Subject to complete official rules also
posted at participating SUBWAY® restaurants.
Game ends 8/28/06.
SUBWAY® is a registered trademark of
Doctor's Associates Inc. Subway, Eat Fresh.
JUAN: (more apprehensive) Nooo.
WOMAN: Then, what is it?
JUAN: (begins sheepishly, then excited)
Ok, I’ve been playing the GET AWAY
AND PLAY INSTANT WIN GAME at
Subway Restaurants. We can even win an
all inclusive trip to Mexico at El Cid Hotel
and Marina in Riviera Maya… or trips to
any FRONTIER AIRLINES destination.
I’ve already won us a ton of food prizes!
WOMAN: (relieved and romantic)
Oh Juan! (admissive) I’ve been going to the
Subway Restaurants too… and guess what?
…we’re going to MEXICO!
JUAN: (really excited as JUAN can get)
I love you—and SUBWAY Restaurants!
ANNCR: Fly into a participating Subway
Restaurant and play the GET AWAY AND
PLAY Instant Win Game.
No purchases necessary. Open only to legal
residents of Colorado, who are 18 years of
age or older. For Official Rules, call 1-800294-1222 by 8/4/06. Subject to complete
official rules also posted at participating
SUBWAY® restaurants. Game ends
8/28/06. SUBWAY® is a registered
trademark of Doctor's Associates Inc.
Subway, Eat delicious and fresh.
JUAN: (more apprehensive) Nooo.
WOMAN: Entonces, qué es?
JUAN: (begins sheepishly, then excited)
Bueno, he estado jugando el juego de premios
instantáneos GET AWAY AND PLAY en los
restaurantes Subway. Podemos ganar un viaje con
todo pagado a México en el Hotel El Cid y
Marina en la Riviera Maya… o viajes a cualquier
destino de Frontier Airlines. ¡Y ya he ganado
muchos premios para nosotros en comida!
WOMAN: (relieved and romantic)
Oh Juan! (admissive) Yo también he estado
yendo a los restaurantes Subway... ¿Y sabes?
... ¡nos VAMOS a MEXICO!
JUAN: (really excited as JUAN can get)
¡Te amo a ti... y a los Restaurantes SUBWAY!
ANNCR: Vuele a un restaurante Subway
participante y juegue el juego de premios
instantáneos GET AWAY AND PLAY!
No es necesario comprar. Sólo para residentes
legales de Colorado mayores de 18 años. Para las
reglas oficiales, llame al 1-800-294-1222 antes
del 4 de agosto de 2006. Sujeto a reglas oficiales
completas también publicadas en los restaurantes
SUBWAY® participantes. El juego termina el 28
de agosto de 2006. SUBWAY® es una marca
registrada de Doctor's Associates Inc.
Subway, come sabroso y fresco.