KISS BARCELONA 2015

(O&LUFXLWWRUQDDDSRVWDUSHOPHGLDPELHQW
DPEHO.,66%DUFHORQD
$TXHVWDLQLFLDWLYDWLQGUjXQHVWDQGGDUUHUHGHOD7ULEXQD1LPRVWUDUj
O·HYROXFLyGHOPRWRFLFOLVPHHQPDWqULDGHSURWHFFLyPHGLDPELHQWDOD
PpVG·LQFHQWLYDUERQHVSUjFWLTXHVGXUDQWHO*UDQ3UHPL
&LUFXLW GH %DUFHORQD&DWDOXQ\D 0RQWPHOy (O &LUFXLW GH %DUFHORQD&DWDOXQ\D
FRQWLQXDDSRVWDQWSHOPHGLDPELHQWLWRUQDUjDVXPDUVHDODLQLFLDWLYD.,66%DUFHORQD
.HHS LW 6KLQ\ 6XVWDLQDEOH XQ SURMHFWH GH OD )HGHUDFLy ,QWHUQDFLRQDO GH
0RWRFLFOLVPHTXHYHWOODSHUUHGXLUO·LPSDFWHPHGLDPELHQWDOTXHHVJHQHUDGXUDQWHOV
*UDQV3UHPLVGHO&DPSLRQDWGHO0yQGH0RWR*3Œ
(O&LUFXLWPDQWpXQVzOLGFRPSURPtVDPEHOPHGLDPELHQWLFRPSWDGHVGHO·DQ\
DPEODFHUWLILFDFLyGHJHVWLyPHGLDPELHQWDO,629DVHUJXDUGRQDWDPEHO
´ ),0 (QYLURQPHQW $ZDUGµ JUjFLHV DO SURMHFWH ´*UHHQ 0HHWLQJ 3RLQWµ TXH
SURPRXLQLFLDWLYHVVRVWHQLEOHVDOPyQGHOPRWRUUHODFLRQDGHVDPEODPLQLPLW]DFLyGH
O·LPSDFWH DPELHQWDO L WHUULWRULDO GHULYDW GH OD PRELOLWDW FRP pV HO FDV GHO .,66
%DUFHORQD
'·DTXHVWDPDQHUDHVGRQDUjFRQWLQXwWDWSHUVHJRQDQ\FRQVHFXWLXDO.,66%DUFHORQD
SURPRYHQW HQWUH HOV DILFLRQDWV DO PRWRFLFOLVPH OHV ERQHV SUjFWLTXHV PHGLDPELHQWDOV
GXUDQWHO*UDQ3UHPL0RQVWHU(QHUJ\GH&DWDOXQ\DGH0RWR*3ŒGHMXQ\
(VGXUDQDWHUPHGLIHUHQWVDFFLRQVGHVHQVLELOLW]DFLyLHVFRPSWDUjDPEHOVXSRUWGHO
SLORW 0DUF 0iUTXH] DPEDL[DGRU GH PHGL DPELHQW GH OD ),0 /HV DFWLYLWDWV SUHYLVWHV
VyQOHVVHJHQWV
! (VWDQG .,66 %DUFHORQD VLWXDW GDUUHUH GH OD 7ULEXQD 1 DTXHVW HVSDL VHUj XQ SXQW
G·LQIRUPDFLy PHGLDPELHQWDO GHO SURMHFWH GHGLFDW D OD PRELOLWDW VRVWHQLEOH $PE OD
FROȉODERUDFLyGHO0XVHXGHOD0RWRV·H[KLELUjXQDPRVWUDGHPRWRFLFOHWHVKLVWzULTXHV
DPE OHV TXH HV UHSUHVHQWDUj O·HYROXFLy GH OHV PRWRV HQ PDWqULD GH SURWHFFLy
PHGLDPELHQWDO /·H[SRVLFLy FRPSWDUjDPE WUHVPRGHOV GH GLIHUHQWV DQ\V GH SULQFLSLV
ILQV D PLWMDQV GHO VHJOH SDVVDW )1 0RG 7 FF $5,(/ &ROW FF L
168/X[FF
!%RVVD.,66%DUFHORQDSHUWDOG·LPSXOVDUHOUHVSHFWHSHOPHGLDPELHQWLODUHGXFFLy
GHO·LPSDFWHPHGLDPELHQWDOGHO*UDQ3UHPLHVUHSDUWLUjHQWUHHOS~EOLFTXHDVVLVWHL[L
DO&LUFXLWODERVVD.,66%DUFHORQDSURGXwGDHQPDWHULDORUJjQLF
! 6WRS )RRG :DVWH SHU DQLPDU DOV DILFLRQDWV D DFWXDU DPE O·REMHFWLX GH UHGXLU HO
YROXPGHGHVIHWVLHQFRQVHTqQFLDO·LPSDFWHDPELHQWDOGHODSURGXFFLyG·DOLPHQWV
HOVSXQWVGHUHVWDXUDFLyGHOHV]RQHVGHS~EOLFJHVWLRQDWVSHU$UDPDUNOOXLUDQFDUWHOOV
GH VHQVLELOLW]DFLy DPE HO OHPD 6WRS )RRG :DVWH 6HJRQV OD )$2 FDGD DQ\ HV
GHVDSURILWHQELOLRQVGHWRQHVGHPHQMDU
! *RW UHXWLOLW]DEOH WDPEp DOV SXQWV GH YHQGD G·$UDPDUN HV SURPRXUj HQWUH HOV
DVVLVWHQWVO·~VGHJRWVUHXWLOLW]DEOHVTXDQUHDOLW]LQOHVVHYHVFRQVXPLFLRQV$TXHVWVJRWV
UHIRUoDUDQHOPLVVDWJHGHOHV5UHGXLUUHXWLOLW]DUUHFLFODU
!&RQFXUV.,66%DUFHORQDHOVHVSHFWDGRUVSRGUDQSDUWLFLSDUHQXQFRQFXUVIRWRJUjILF
DPE HO TXH SRGUDQ HQWUDU DO VRUWHLJ G·XQ SDVVL GH SjGRF SHO JXDQ\DGRU L XQ
DFRPSDQ\DQW DPE HVWDGD 9,3 D O·+RVSLWDOLW\ GH OD ),0 SHO *UDQ 3UHPL GHO DO
&LUFXLW 3HU D SDUWLFLSDU KDXUDQ GH IHUVH XQD IRWR D O·HVWDQG GHO .,66 %DUFHORQD DO
&LUFXLW GH %DUFHORQD&DWDOXQ\D SXEOLFDUOD D OHV [DU[HV VRFLDOV L HWLTXHWDUOD DPE HO
KDVKWDJ .,66%DUFHORQD 0pV LQIRUPDFLy D SDUWLU GHO GLMRXV GH MXQ\ DO FRPSWH
RILFLDOGHO&LUFXLWD,QVWDJUDP#FLUFXLWEFQFDW
! 9LVLWD G·HVWXGLDQWV DO ER[ GH 0DUF 0iUTXH] HOV DOXPQHV GH GXHV HVFROHV GH
0RQWPHOy SDUWLFLSDUDQ HQ XQ FRQFXUV GH GLEXL[ GH WHPjWLFD PHGLDPELHQWDO L GHX
JXDQ\DGRUV WLQGUDQ O·RSRUWXQLWDW GH YLVLWDU HO ER[ GH 0DUF 0iUTXH] HO GLOOXQV GH
MXQ\ D O·DFDEDU HOV HQWUHQDPHQWV GH 0RWR*3Œ (OV DOXPQHV WLQGUDQ O·RSRUWXQLWDW GH
FRQqL[HUDOSLORWLGHSDUODUVREUHTHVWLRQVPHGLDPELHQWDOVDPEHOO
! 3URPRXUH HO GHVSODoDPHQW VRVWHQLEOH SHU DVVLVWLU DO *UDQ 3UHPL $ WUDYpV GH
GLIHUHQWV YLHV GH FRPXQLFDFLy V·LQVWLJDUj O·~V GH WUDQVSRUW S~EOLF FRP HO WUHQ R
O·DXWRE~V (O &LUFXLW DFRQVHOOD RSWLPLW]DU OHV SODFHV GHOV YHKLFOHV SULYDWV HQ FDV GH
UHDOLW]DUHOGHVSODoDPHQWHQPRWRRFRW[HSDUWLFXODU
(O SURMHFWH .,66 %DUFHORQD D PpV GH FRPSWDU DPE OD FROȉODERUDFLy GHO SLORW 0DUF
0iUTXH]V·KDGHVHQYROXSDWDPEODFROȉODERUDFLyGHO0XVHXGHOD0RWRLOHVHPSUHVHV
9DORUL]DL$UDPDUNDL[tFRPWDPEpDPEOHVFRQVXOWRULHV6%$L,65