The Strength of Visual Merchandising

The Strength of
Visual Merchandising
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In today’s market…..Visual Merchandising is what you see, sense,
smell and touch. It is an overall experience. It is what excites & entices
you to buy, dine and ultimately invites you come back for more.
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Our strength and success comes from a solid & unified direction in
Merchandising and Visual execution. We push the envelope with each new Movie,
Program or Park Event.
“Don’t be afraid of change or stepping outside the lines.
Just do it with clear direction”. B.Benzio - SFA
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Merchandising Standards
The Rules & Tools
•Establish a unique setofM erchandising Guidelines.
•Create a consistentFixture Design package.
•M aintain a cohesive hangerstyle.
•Identify yoursizing m ethods.
•Create a consistentsignage package thatsupports yourbusiness needs
•Insertcreative concepts to signage by season,program ,location orevent.
•Gain consensus concerning yourstandards.
•Publish guidelines & train yourteam to m aintain one strong POV.
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Within NBC Universal - Visual Merchandising & Design
has become an equal partner in Revenue Operations Management
along with the Buying & Sales functions.
Supporting this change has allowed our team to grow
together and move forward creating stronger
revenue centers.
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Creating Program/Event
Collateral
The “Menu”
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A Visual Store review
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Nickelodeon Store
• The excitem entstarts outside
• Utilize exteriorspace effectively
•Sim ple m aterials w ork best
•Expand the space.
•Think Big
•Don’tbe afraid ofcolor
•Push the lim its
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Nickelodeon Store
•M axim ize yourspace
•Utilize any overhead space
•Alw ays incorporate yourbrand
•Custom ize m aterials ifpossible
•M ake shopping fun forkids
•Abundantm erchandise sets
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Nickelodeon Store
•Incorporate a kids play spot
•Interactive displays
•Theatricallighting
•Im pulse m erchandising
•Cash w rap strategy
•Dum p bin m erchandising
•Em phasize high m argin goods
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Nickelodeon Store
•M axim ize any & alllogo’s
•Overhead Displays
•Feature w alls
•Capacity m erchandising
•Vendorfixtures
•Retailfragrance
•Team m em berw ardrobe.
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Cyberdyne
•Signage
•Curb appeal
•Entrance presentations
•W indow presentations
•Them ed lighting
•W ide open entrances
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Cyberdyne
•Icon developm ent
•Photo Opportunities = M em ories
•M erchandising horizon lines.
•Sound enhancem ents
•Retailprops
•Hanging vs.Folding
•Stack itHIGH
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UniversalStudio
Store
•Entrance/Exitretail
•Assortw ith the “Bestofthe Best”
•Bew are ofVisualPollution
•Consistency in M erchandising
•M axim ize on the floorstock
•M ass m erchandise bestsellers
•Large form atA/V
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UniversalStudio
Store
•Include plexirisers forcapacity
•Shelftalkers = Silentsales assoc.
•Productadjacencies
•SpecialValues @ registers
•Corp.Partnership signage
•Sales floorback stock w orks
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UniversalStudio
Store
•Build a packaging statem ents
•Incorporate hard/softline goods
•M erchandise space atCW
•Stock to sales ratio
•Display a faux food sam ple
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Jurassic Outfitters
•Porch m erchandising.
•Bridge the doors
•M axim ize vending Opportunities
•ExteriorIllum ination
•Identify “Photo Spots”
•ExteriorFood & Beverage Ops
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Jurassic Outfitters
•Unique them ed props
•Them ed m erchandisers
•Brand appropriate fixtures.
•Cross m erchandising
•Fixture flow
•Feature Attraction entrances
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Jurassic Outfitters
•Category M erchandising
•Program M erchandising
•One ofa kind m erchandise.
•Double exposure
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Jurassic Outfitters
•Seasonalgreenery.
•M aintain ADA guidelines
•Allow space forEntertainm ent
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Jurassic Outfitters
•Utilize naturallightifpossible
•Them e Bust& body form s
•Presentfolded goods w ith logo
•Utilize yourm erch.colorchart
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W oody
•Oversized Props = Attention
•Illum inated base
•Changeable graphics.
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Shrek
•Representthe brand/character
•Interiorshould supportthe IP
•Custom carpet& flooring
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Shrek
•Considerthe overhead space
•W all& paintfinishes
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Shrek
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ET
•Capture the kids attention
•Incorporate fun into shopping
•ET GLOW capsule
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Hollyw ood Royalty
•The W OW factor
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Snoopy Studios
•CharacterDye cutprops
•Layered graphics & signage
•Key location charactersculpts
•Colorenhanced lighting
•Kinetic m otion
•Sound
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Snoopy Studios
•Them ed cash w raps
•PlayfulStore design
•It’s m eantforkids
•Forgivable flooring
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Snoopy Studios
•Irresistible m erchandising
•Abundantproduct
•W allto Table flow
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Snoopy Studios
•Assorttables w ith low $ goods
•Changeable graphic lug on’s
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Snoopy Studios
•M aintain a shopable height
•Overhead them ed props
•Fixture m axim ization
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California
Confectionary
•W him sicalThem ed props
•M ass m erchandising ofCandy
•Shopping baskets are key
•M axim ize productpackaging
•Fragrance enhancem ent
•Giftgiving m essaging
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VM D M ovie support
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VM D M ovie support
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VM D M ovie support
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Holiday /Events
VisualSupport
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Holiday /Events
VisualSupport
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