¿Precios diferentes en supermercados de una misma cadena?

SECTORES
¿Precios
diferentes en
supermercados
de una misma
cadena?
LAS CADENAS DE DISTRIBUCIÓN ALIMENTARIA PARECEN
APLICAR DE FORMA REGULAR POLÍTICAS DE DIFERENCIACIÓN
DE PRECIOS ENTRE SUS DISTINTOS ESTABLECIMIENTOS.
Por JAVIER ASENSIO
Departamento de Economía Aplicada de la UAB
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SECTORES
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40
TABLA 1. DIFERENCIAS RELATIVAS DE PRECIOS ENTRE ESTABLECIMIENTOS DE LA MISMA
CADENA. CESTA DE PRODUCTOS CON MARCA COMERCIAL. 2º TRIMESTRE 2011
Ciudad
Cadena
Establecimientos*
máx./mín.
Barcelona
CONDIS
41
5,66%
Barcelona
CAPRABO
34
6,48%
Barcelona
SORLI-DISCAU
19
6,14%
Cádiz
COVIRAN
6
7,55%
Córdoba
SUPERMERCADO PIEDRA
34
4,72%
La Coruña
GADIS
15
0,00%
Granada
COVIRAN
16
9,26%
Madrid
AHORRAMÁS
30
1,87%
Madrid
CAPRABO
19
2,70%
Palma de Mallorca
EROSKI CENTER
15
3,81%
Sevilla
SUPERMERCADOS MAS
28
0,94%
Sevilla
EL JAMÓN
15
3,81%
Valencia
CONSUM
22
1,90%
Zaragoza
EL ÁRBOL
15
6,54%
*Número de establecimientos encuestados.
Fuente: Observatorio de Precios de Alimentación, Ministerio de Industria, Comercio y Turismo (2011).
TABLA 2. RENTA Y NIVELES DE PRECIOS EN LOS DISTRITOS MUNICIPALES.
BARCELONA, 2011.
Distrito
Renta
Precios
Observaciones
Ciutat Vella
77,0
99,7
3
Eixample
112,0
100,8
34
Sants
75,1
100,0
14
Les Corts
141,4
99,6
7
Sarrià
178,9
99,5
16
Gràcia
105,8
99,7
10
Horta
80,3
98,3
5
Nou Barris
61,6
101,0
11
St. Andreu
74,1
98,9
16
St. Martí
81,7
100,2
16
Barcelona
100
100
132
Fuente: Elaboración propia a partir del Ministerio de Industria, Turismo y Comercio (2011) y Ayuntamiento de Barcelona,
Departamento de Estadística.
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AlphaCity
CarSharing Corporativo de Alphabet
AlphaCity es la primera solución de CarSharing Corporativo, basada en renting de vehículos, con la que muchas empresas en Europa ya reducen sus gastos, obtienen más
control sobre los mismos y consiguen una mayor eficiencia en su movilidad.
La idea es sencilla. Se contrata por renting una flota de vehículos AlphaCity, cuya plataforma de reservas online y avanzada tecnología sin llave permiten utilizarlos de forma
óptima, por horas o días, tanto para uso profesional como privado.
De esta manera la empresa ahorra hasta un 40% en sus gastos de taxi, coches de alquiler a corto plazo y pago por kilómetros de vehículos privados en uso profesional, al tiempo
que mejora su imagen y pone a disposición de sus empleados una atractiva flota para su uso privado.
Conduce a tu compañía hacia el siguiente nivel de movilidad con AlphaCity.
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