Estudio del mercado de tabaco

MADRID
+Municipios pertenecientes al Primer Estrato: 1−24.999 Habitantes
Acebeda 57
Ajalvir 1.288
Alameda del Valle 137
Alamo (El) 3.030
Aldea del Fresno 1.114
Algete 9.976
Alpedrete 3.482
Ambite 427
Anchuelo 540
Arroyomolinos 1.236
Atazar (El) 87
Batres 341
Becerril de la Sierra 1.957
Belmonte de Tajo 1.135
Berrueco (El) 280
Berzosa del Lozoya 74
Boadilla del Monte 15.984
Boalo (El) 1.688
Braojos 124
Brea de Tajo 437
Brunete 2.505
Buitrago del Lozoya 1.324
Bustarviejo 1.202
1
Cabanillas de la Sierra 442
Cabrera (La) 1.093
Cadalso de los Vidrios 2.086
Camarma de Esteruelas 1.387
Campo Real 2.148
Canencia 420
Carabaña 1.023
Casarrubuelos 543
Cenicientos 1.793
Cercedilla 3.884
Cervera de Buitrago 73
Chapinería 907
Chinchón 3.994
Ciempozuelos 10.766
Cobeña 1.264
Collado Mediano 2.386
Colmenar de Oreja 5.206
Colmenar del Arroyo 570
Colmenarejo 2.397
Corpa 369
Cubas 976
Daganzo de Arriba 1.630
Escorial (El) 7.026
Estremera 1.047
Fresnedillo de la Oliva 453
Fresno de Torote 227
2
Fuente el Saz de Jarama 2.648
Fuentidueña de Tajo 1.282
Galapagar 9.237
Garganta de los Montes 303
Garganta del Lozoya 202
Gascones 107
Griñón 2.332
Guadalix de la Sierra 1.732
Guadarrama 6.950
Hiruela (La) 50
Horcajo de la Sierra 119
Horcajuelo de la Sierra 141
Hoyo de Manzanares 3.472
Humanes de Madrid 7.834
Loeches 2.675
Lozoya 386
Lozoyuela−Navas−Sieteiglesias 616
Madarcos 29
Manzanares El Real 2.334
Meco 2.921
Mejorada del Campo 13.597
Miraflores de la Sierra 2.649
Molar (El) 2.755
Molinos (Los) 2.530
Montejo de la Sierra 311
Moraleja de Enmedio 1.512
3
Moralzarzal 2.248
Morata de Tajuña 5.129
Navacerrada 1.597
Navalafuente 326
Navalagamella 625
Navalcarnero 10.294
Navarredondo 79
Navas del Rey 1.032
Nuevo Baztán 519
Olmeda de las Fuentes 120
Orusco 585
Paracuellos del Jarama 4.460
Patones 339
Pedrezuela 798
Pelayos de la Presa 910
Perales de Tajuña 1.961
Pezuela de las Torres 466
Pinilla del Valle 150
Pinto 22.305
Piñuecar 151
Pozuelo del Rey 203
Prádena del Rincón 125
Puebla de la Sierra 48
Puentes Viejas 378
Quijorna 642
Rascafría 1.366
4
Redueña 144
Ribatejada 291
Rivas−Vaciamadrid 14.295
Robledillo de la Jara 57
Robledo de Chavela 1.791
Robregordo 89
Rozas de Puerto Real 634
San Agustín de Guadalix 3.133
San Lorenzo de El Escorial 8.704
San Martín de la Vega 6.350
San Martín de Valdeiglesias 5.428
Santa María de la Alameda 702
Santorcaz 548
Santos de la Humosa(Los) 902
Serna del Monte (La) 93
Serranillos del Valle 478
Sevilla La Nueva 1.694
Somosierra 108
Soto del Real 2.697
Talamanca del Jarama 1.097
Tielmes 1.924
Titulcia 872
Torrejón de la Calzada 1.524
Torrejón de Velasco 1.511
Torrelaguna 2.575
Torremocha de Jarama 238
5
Torres de la Alameda 2.961
Valdaracete 682
Valdeavero 508
Valdelaguna 566
Valdemanco 482
Valdemaqueda 467
Valdemorillo 2.089
Valdemoro 17.954
Valdeolmos 1.110
Valdepiélagos 319
Valdetorres de Jarama 1.269
Valdilecha 1.665
Valverde de Alcalá 220
Velilla de San Antonio 2.347
Vellón (El) 890
Venturada 332
Villa del prado 3.290
Villaconejos 2.898
Villalbilla 1.835
Villamanrique de Tajo 572
Villamanta 1.185
Villamantilla 300
Villanueva de la Cañada 4.300
Villanueva de Perales 341
Villanueva de Pardillo 2.135
Villar del Olmo 492
6
Villarejo de Salvanés 4.952
Villaviciosa de Odón 13.143
Villavieja de Lozoya 157
Zarzalejo 864
Nº DE MUNICIPIOS QUE COMPONEN EL PRIMER ESTRATO................... 155
Composición: 1−24.999 habitantes
5.030.598 −−−−−−−−−−−−− 100%
364.852 −−−−−−−−−−−−−−−− x x= 8%
MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Pinto ( 2 %)
MUNICIPIO CON MENOR NÚMERO DE HABITANTES: Madarcos ( 2% )
MUNICIPIO MEDIO : Villaviciosa de Odón ( 4 %)
*Municipios pertenecientes al Segundo estrato: 25.000− 99.999 Habitantes
Alcobendas 78.916
Aranjuez 35.872
Arganda 26.218
Collado Villaba 26.267
Colmenar Viejo 39.699
Coslada 73.844
Mahadahonda 33.426
Parla 70.048
Pozuelo de Alarcón 48.297
Rozas de Madrid (Las) 35.211
San Fernando de Henares 25.477
San Sebastián de los Reyes 53.794
Torrejón de Ardoz 82.807
Nº DE MUNICIPIOS QUE COMPONEN ELSEGUNDO ESTRATO................... 13
7
Composición: 25.000−99.999 habitantes
5.030.598 −−−−−−−−− 100%
629.876 −−−−−−−−−−− x x= 12 %
MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Torrejón de Ardoz ( 3% )
MUNICIPIO CON MENOR NÚMERO DE HABITANTES: San Fernando de Henares ( 3% )
MUNICIPIO MEDIO : Parla ( 6% )
*Municipios pertenecientes al Tercer estrato: 100.000− 499.999 Habitantes
Alcalá de Henares 162.780
Alcorcón 140.245
Fuenlabrada 144.069
Getafe 139.500
Leganés 171.907
Móstoles 193.056
Nº DE MUNICIPIOS PERTENECIENTES AL TERCER ESTRATO.................... 6
Composición : 100.000− 499.999 habitantes
5.030.598 −−−−−−−−−−− 100%
951.557 −−−−−−−−−−−−−− x x= 20%
MUNICIPIO CON MAYOR NÚMERO DE HABITANTES: Móstoles ( 5% )
MUNICIPIO CON MENOR NÚMERO DE HABITANTES: Getafe ( 5% )
MUNICIPIO MEDIO: Alcorcón ( 10% )
ENCUESTAS. TABULACIONES
CUESTIONARIO
1.− SI−−−−−−−−−84% NO−−−−−−−−−−16%
2.− MALBORO −−−−−−−−−−−−−−−−−−−−−−33,3%
FORTUNA −−−−−−−−−−−−−−−−−−−−−− 19,04%
WINSTON−−−−−−−−−−−−−−−−−−−−−−− 9,52%
8
CHESTERFIELD −−−−−−−−−−−−−− 9,52%
LUCKY STRIKE −−−−−−−−−−−−−−− 9,52%
CAMEL−−−−−−−−−−−−−−−−−−−−−−−−−− 9,52%
L&M−−−−−−−−−−−−−−−−−−−−−−−−−−− −−−4,76%
NOBEL−−−−−−−−−−−−−−−−−−−−−−− −−−−−4,76%
3.− SABOR−−−−−−−−−−−−−−−−−−−−−− 66,6%
ECONOMÍA−−−−−−−−−−−−−−−−− 19,04%
CALIDAD −−−−−−−−−−−−−−−−−−−− 14,28%
4.− sÍ−−−−−−−−−−− 66,6% NO−−−−−−−−−−−−33,4%
5.− DE UNO A DIEZ−−−−−−−−−−−−−−−33,3%
DE DIEZ A QUINCE−−−−−−−−−−23,8%
DE QUINCE A VEINTE−−−−−−14,2%
DE VEINTE A TREINTA−−−−− 28,5%
6.− TODOS LOS DÍAS−−−−−−−−−−−−−−−−−−−−−− 57,14%
CADA 2 O 3 DÍAS−−−−−−−−−−−−−−−−−−−−−−− 23,8%
FINES DE SEMANA−−−−−−−−−−−−−−−−−−−−−4,76%
UNA VEZ AL MES−−−−−−−−−−−−−−−−−−−−−−−−−14,28%
7.− UN PAQUETE−−−−−−−−−−−−−−−−−−−−−− 76,1%
DE UNO A DOS PAQUETES−−− 14,2%
DOS O MÁS PAQUETES −−−−−−− 9,52%
8.− ESTANCO Y MÁQUINAS−−−−−−−−−−− 100%
9.− NINGÚN OTRO SITIO−−−−−−−−−−−−−−−− 52,38%
SUPERMERCADOS−−−−−−−−−−−−−−−−−−−28,57 %
OFICINAS−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4, 76%
RESTAURANTES\ PIZZERÍAS−−−−− 4,76%
METRO−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4,76%
9
NS\NC−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−− 4,76%
10.− SÍ−−−−−−−−−−−−−−−−−−−−−− 71,4%
NO−−−−−−−−−−−−−−−−−−−− 28,6%
11.− L&M−−−−−−−−−−−−−−−−−−−−−−33,3%
CORONAS RUBIO−−−20%
FORTUNA−−−−−−−−−−−−−−13,3%
CUALQUIERA−−−−−−−−− 33,3%
12.− SÍ−−−−−−−−−−−−−−−−−−−−−−23,8%
NO−−−−−−−−−−−−−−−−−−−−−−76,1%
13.− SÍ−−−−−−−−−−−−−−−−−−−−−−85,71%
NO−−−−−−−−−−−−−−−−−−−−−−14,28&
14.− NADA−−−−−−−−−−−−−−−−−−−−−−28,5%
CALIDAD−−−−−−−−−−−−−−−−−−−−−−19,04%
AVENTURA−−−−−−−−−−−−−−−−−−−−−−23,8%
PRECIO ALTO−−−−−−−−−−−−−−−−−−−−−−9,52%
ESTILO DE VIDA−−−−−−−−−−−−−−−−−−−−−−4,76%
RELOJES−−−−−−−−−−−−−−−−−−−−−−4,76%
TRANQUILIDAD−−−−−−−−−−−−−−−−−−−−−−4,76
DESIERTO−−−−−−−−−−−−−−−−−−−−−−4,76%
15.− SÍ−−−−−−−−−−−−−−−−−−−−−−95,23%
NO−−−−−−−−−−−−−−−−−−−−−−4,76%
16.− SÍ−−−−−−−−−−−−−−−−−−−−−−100%
17.− PARADAS DE AUTOBÚS−−−−−−−−−−−−−−−−−−−−−−40%
PRENSA−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−25%
PUBLICIDAD EXTERIOR/VALLAS−−−−−−−−−−−20%
POSTALES−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−10%
10
BARES−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−5%
18.− SI−−−−−−−−−−−−−−−−−−−−−−75%
NO−−−−−−−−−−−−−−−−−−−−−−25%
19.− SI−−−−−−−−−−−−−−−−−−−−−−85,7%
NO−−−−−−−−−−−−−−−−−−−−−−14,2%
20.− 10−−−−−−−−−−−−−−−−−−−−−−27,7%
10/15−−−−−−−−−−−−−−−−−−27,7%
15−−−−−−−−−−−−−−−−−−−−−−16,6%
25−−−−−−−−−−−−−−−−−−−−−−11,1%
30 O MAS−−−−−−−−−−−−16,6%
21.− SI−−−−−−−−−−−−−−−−−−−−−−66,6%
NO−−−−−−−−−−−−−−−−−−−−−−33,3%
22.− COMODIDAD−−−−−−−−−−−−−−−−−−−−−−14,2%
AHORRO−−−−−−−−−−−−−−−−−−−−−−−−−−−−19,04%
PORQUE FUMA POCO−−−−−−−−−−19,04%
OTROS−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−14,2%
23.− LA MITAD DE PRECIO−−−−−−−−−−−−−−−−−−−−−−100%
24.− PAQUETE VERTICAL−−−−−−−−−−−−−−−−−−−−−−85%
PAQUETE HORIZONTAL−−−−−−−−−−−−−−−−−15%
25.− NO GUSTA-−−−−−−−−−−−−−−−−−−−−−−50%
NO ES SANO-−−−−−−−−−−−−−−−−−−−25%
NO LO HA PROBADO−−−−−−−25%
26.− SI−−−−−−−−−−−−−−−−−−−−−−50%
NO−−−−−−−−−−−−−−−−−−−−−−50&
27.− NO−−−−−−−−−−−−−−−−−−−−−−100%
28.− NO−−−−−−−−−−−−−−−−−−−−−−100%
11
29.− NO−−−−−−−−−−−−−−−−−−−−−−100%
30.− NO−−−−−−−−−−−−−−−−−−−−−−75%
SI−−−−−−−−−−−−−−−−−−−−−−25%
31.− SI−−−−−−−−−−−−−−−−−−−−−−100%
32.− PUBLICIDAD EXTERIOR−−−−−−−−−−−−−−−−−−−−−−75%
PRENSA−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−−25%
33.− SI−−−−−−−−−−−−−−−−−−−−−−100%
34.− ORIGINAL Y ADECUADO−−−−−−−−−−−−−−−−−−−−−−100%
PORCENTAJE DE LA MUESTRA
HOMBRES−−−−−−−−−−−−−−−−−−−−−−38%
MUJERES−−−−−−−−−−−−−−−−−−−−−− 62%
EDADES COMPRENDIDAS ENTRE 18 Y 60 AÑOS
NIVEL SOCIOECONÓMICO MEDIO−−−−−−−−−−−−−−−−−−−−−−64%
MEDIO−ALTO−−−−−−−−−−−−−36%
SITUACIÓN LABORAL TRABAJAN−−−−−−−−−−−−−−−−−−−−−−58%
ESTUDIAN−−−−−−−−−−−−−−−−−−−−−−34%
PARADOS−−−−−−−−−−−−−−−−−−−−−−8%
12
13
14
15